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Ecosystem is the next big growth channel
In an AI-saturated market where traditional growth channels are losing effectiveness, top startups are breaking out with ecosystem-led growth—leveraging creators, partners, integrations, and communities to create a compounding flywheel of distribution, credibility, and product virality. This piece explains how to operationalize that strategy, with concrete playbooks and examples from Supabase, Lovable, Clay, Gamma, Vercel, ElevenLabs, and more. The takeaway: don’t start from zero—identify the right partners, empower them to create, and reshape GTM to make your ecosystem an extension of your team.
This week on How I AI: 0-to-1 AI guide for absolute beginners + how this CEO turned 25,000 hours of sales calls into a self-learning GTM engine
Weekly recap from Lenny’s Podcast Network: Claire Vo hosts practical, no-fluff episodes on using AI at work and in life. Highlights include Matt Britton on turning sales-call transcripts into marketing keywords (even hacking data access with Browse AI) and building proactive, hands-on teams, plus a beginner’s guide to coding with AI using Cursor—why the agent view helps newcomers, when to choose JavaScript vs. Python, and when to start over if tools overcomplicate. Expect highly actionable workflows, tools, and mindset shifts.
Where you build is who you are: the ElevenLabs story
A profile of ElevenLabs shows how European roots and a distributed culture shaped its mission to give machines voices as natural as our own. By tightly coupling research and product—using a three‑month rule to ship product bridges—and collaborating with creators and major labels, the company built a licensed Voice Marketplace and music model that share revenue with talent. As it scaled from creators to enterprises, ElevenLabs balanced rapid consumer feedback with slower enterprise timelines, invested in hybrid sales–engineering roles, and aligned incentives (even paying commission on killed deals) to protect long‑term strategy. The result is an integrated model–product stack powering voice, music, and conversational agents across industries.
Everyone should be using Claude Code more
How to get started, and 50 ways non-technical people are using Claude Code in their work and life.
Anatomy of an enterprise platform company
Everyone *says* they’re building a platform company, but the proof is in the P&L.
Introducing the GAIN Feedback Framework
An evidence-based method for delivering feedback that people love, appreciate, and act on. A step-by-step guide to crafting feedback that you’ll enjoy giving and others will appreciate receiving.